British Watchdog Bans Christ the Redeemer Sporting Index Ad

Too sexy for his robe: this offending Index that is sporting ad been prohibited by the ASA as most likely to cause offense to ‘a significant quantity of Christians.’
The UK’s Advertising guidelines Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously unpleasant’ and slamming it for linking gambling to prowess that is sexual. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue which had been altered to show Christ holding a bottle of champagne with a bikini-clad woman draped around him. The words ‘There is a more side that is exciting Brazil’ appeared in the bottom of the web page, while additional text offered £500 in free bets.
While Paddy Power had its own way with the image during the Euro 2012 event, the ASA had been busy releasing an investigation after receiving 25 complaints about the ad, which starred in the City AM and Racing Post newspapers. One associated with the complainants was the Christian organization Evangelical Alliance, which reported that the ad was more likely to cause offense that is widespread.
Connect to Sexual Aptitude
In its defense, displaying Index stated that the imagery had been opted for that it had been digitally changed in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as being a ‘city of enjoyable. because it represents Rio de Janeiro and not due to its relig Continue Reading